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Könyv Technological Entrepreneurship Ian Chaston

Technological Entrepreneurship

Technology-Driven vs Market-Driven Innovation

Szerző: Ian Chaston
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
47 380 Ft
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of...

Információk a könyvről

Szerző
Ian Chaston
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
299
EAN
9783319833859
Enbook ID
20093303
Kiadó
Springer International Publishing AG
Súly
454
Méretek
148 x 210 x 18

Teljes leírás

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

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