Könyv Technology and Strategy Richard Alan Goodman

Technology and Strategy

Conceptual Models and Diagnostics

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
107 728 Ft
Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates tech...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1994
oldal
302
EAN
9780195079494
ISBN
0195079493
Enbook ID
04513072
Súly
572
Méretek
161 x 242 x 21

Teljes leírás

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.

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