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Könyv Teleselling James D. Porterfield

Teleselling

A Self-Teaching Guide

Szerző: James D. Porterfield
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
7 298 Ft
Maximize your effectiveness over the phone Here is a proven, detailed selling system with all the te...

Információk a könyvről

Szerző
James D. Porterfield
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1996
oldal
240
EAN
9780471115670
ISBN
0471115673
Enbook ID
04887552
Kiadó
John Wiley & Sons Inc
Súly
434
Méretek
188 x 231 x 14

Teljes leírás

Maximize your effectiveness over the phone Here is a proven, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. They'll also find methods for identifying potential customers, handling more informed buyers, managing customer objections, and-most important-closing the sale. * Incorporates the latest research on what really works for telesellers * Provides up-to-date examples and case studies JAMES D. PORTERFIELD (State College, Pennsylvania), formerly Director of Marketing for the New York Institute of Finance, is a marketing consultant who has created teleselling training programs for such companies as GE and the Hartford Insurance Group. He teaches at Penn State University and is Academic Program Director for their Certificate in Marketing Program.

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