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Testing 1 - 2 - 3

Name: Testing 1 - 2 - 3
Brand: Stanford University Press
SKU: 9780804756129
Price: 24411 HUF
Availability: InStock

Experimental Design with Applications in Marketing and Service Operations

Szerző: Johannes Ledolter, Arthur J. Swersey

Nyelv:

Kötés: Kemény kötésű

Kiadó: Stanford University Press

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

24 411 Ft

This book is about the power of statistical experiments. In the past, books on experimental design f...

Információk a könyvről

Szerző

Johannes Ledolter, Arthur J. Swersey

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2007

oldal

312

EAN

9780804756129

ISBN

0804756120

Enbook ID

04718266

Kiadó

Stanford University Press

Súly

721

Méretek

178 x 254 x 27

Teljes leírás

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information. Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.