acculturation impact on luxury consumption motivations

Name: acculturation impact on luxury consumption motivations
Brand: Scholars' Press
SKU: 9786138914648
Price: 32619 HUF
Availability: InStock

Szerző: Yaqiong Zhang

Nyelv:

Kötés: Puha kötésű

Kiadó: Scholars' Press

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

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Luxury products represent substantial worldwide sales; major markets of luxury products are no longe...

Információk a könyvről

Szerző

Yaqiong Zhang

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2019

oldal

304

EAN

9786138914648

ISBN

6138914643

Enbook ID

25113766

Kiadó

Scholars' Press

Súly

449

Méretek

152 x 229 x 17

Teljes leírás

Luxury products represent substantial worldwide sales; major markets of luxury products are no longer limited to Western countries, but have also expanded to Eastern "young generation" markets (Zhan and He, 2012). With a rapidly growing economy and globalisation, Chinese young consumers have become an important target for producers of luxury products. According to Wiedmann, Hennings, and Siebels (2009), consumption motivations are derived from values that are connected to cultural background. Nowadays, because Chinese consumers are more engaged with foreign societies, Western culture also produces significant influence on their preferences, motivation and behaviour (Zhan and He, 2012). Although there is extant research which focuses on comparing cross-cultural influences on luxury consumption motivation of Western consumers and Eastern consumers, literature on luxury purchase motivation is only limited to a single country and scholars have ignored the influence of a foreign culture and acculturation on consumers (Beverland, 2004).

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acculturation impact on luxury consumption motivations

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