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Könyv Anonymous Elect Andrei Postoaca

Anonymous Elect

Market Research Through Online Access Panels

Szerző: Andrei Postoaca
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
20 713 Ft
The Anonymous Elect is the book that restores market research to its original condition and bestows...

Információk a könyvről

Szerző
Andrei Postoaca
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2005
oldal
157
EAN
9783540290292
ISBN
354029029X
Enbook ID
01561172
Kiadó
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Súly
426
Méretek
155 x 235 x 22

Teljes leírás

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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