Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642067068
Price: 18924 HUF
Availability: InStock

Market Research Through Online Access Panels

Szerző: Andrei Postoaca

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

18 924 Ft

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Információk a könyvről

Szerző

Andrei Postoaca

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

157

EAN

9783642067068

ISBN

3642067069

Enbook ID

01651923

Kiadó

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Súly

266

Méretek

155 x 235 x 10

Teljes leírás

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Anonymous Elect

Market Research Through Online Access Panels

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták