Attention Merchants

The Epic Scramble to Get Inside Our Heads

Szerző: Tim Wu

Nyelv:

Kötés: Puha kötésű

Kiadó: Knopf Doubleday Publishing Group

Elérhetőség: Beszállítói készleten

Küldés 3-6 napon belül

3 669 Ft

One of the Best Books of the Year The San Francisco Chronicle The Philadelphia Inquirer Vox The Glob...

Információk a könyvről

Szerző

Tim Wu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2017

oldal

432

EAN

9780804170048

ISBN

0804170045

Enbook ID

15860640

Kiadó

Knopf Doubleday Publishing Group

Súly

397

Méretek

131 x 203 x 18

Teljes leírás

One of the Best Books of the Year The San Francisco Chronicle The Philadelphia Inquirer Vox The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value

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Attention Merchants

The Epic Scramble to Get Inside Our Heads

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták