Complexity Turn

Name: Complexity Turn
Brand: Springer International Publishing AG
SKU: 9783319836423
Price: 50073 HUF
Availability: InStock

Cultural, Management, and Marketing Applications

Szerző: Arch G. Woodside

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

50 073 Ft

This book takes the reader beyond net effects and main and interaction effects thinking and methods....

Információk a könyvről

Szerző

Arch G. Woodside

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

254

EAN

9783319836423

Enbook ID

20119034

Kiadó

Springer International Publishing AG

Súly

454

Méretek

155 x 235 x 16

Teljes leírás

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

Érdekelheti