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Könyv The Customer Journey Has No Map ROBERT GEISSLER

The Customer Journey Has No Map

How AI Has Fragmented the Path to Purchase and What That Means for Marketing Strategy

Szerző: ROBERT GEISSLER
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Independently published
Elérhetőség: Várható készletfeltöltés
Küldés 11. 07. 2026
3 976 Ft
Your funnel is a fiction. Your customers never followed it.The Customer Journey Has No Map dismantle...

Információk a könyvről

Szerző
ROBERT GEISSLER
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2026
oldal
118
EAN
9798185941324
Enbook ID
53205906
Kiadó
Independently published
Súly
170
Méretek
152 x 229 x 6

Teljes leírás

Your funnel is a fiction. Your customers never followed it.

The Customer Journey Has No Map dismantles the awareness-consideration-conversion model that has organized marketing strategy for decades and replaces it with the analytical and strategic framework that the AI-curated customer journey actually requires. Robert F. Geissler traces how algorithmic curation has made each customer's path to purchase genuinely unique, develops the measurement approaches that make the fragmented journey as knowable as it can be made, and builds the strategy for meeting customers at the genuine moments of their actual journeys.

From the Journey Velocity Metric that provides early warning of marketing program effectiveness, to the Journey Stage Health Dashboard that diagnoses stage-by-stage performance, to the post-purchase journey programs that generate the majority of customer lifetime value that most programs are leaving on the table - this is the marketing strategy framework built for the journey that exists, not the one that was always a simplification.