Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv The Data Analytics Advantage Khan

The Data Analytics Advantage

Szerző: Khan, Laeeq (Associate Professor and founding Director of the SMART Lab, Associate Professor and founding Director of the SMART Lab, Ohio University)
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Oxford University Press Inc
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
46 132 Ft
The Data Analytics Advantage is a comprehensive guide that equips readers with the essential skills...

Információk a könyvről

Szerző
Khan, Laeeq (Associate Professor and founding Director of the SMART Lab, Associate Professor and founding Director of the SMART Lab, Ohio University)
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2025
oldal
296
EAN
9780197814222
ISBN
0197814220
Enbook ID
48163274
Kiadó
Oxford University Press Inc
Súly
584
Méretek
156 x 235

Teljes leírás

The Data Analytics Advantage is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of artificial intelligence.With its balance of technical rigor and accessibility, the textbook requires minimal coding experience while covering a wide range of topics. Using a three-stage framework--discovery, analysis, visualization--Khan emphasizes the importance of question formulation, data collection, and the skillful application of analytical tools; unveils key aspects of social media analytics, from hashtag and temporal analysis to social network analysis, data visualization, and storytelling; introduces readers to various methodologies, including monitoring metrics and KPIs, adopting advanced data visualization techniques, and mastering sentiment and network analysis; and addresses potential challenges in social media analytics, such as data access, privacy, and ethics. Readers will come away with a solid grasp of theoretical concepts as well as hands-on experience through practical exercises, making The Data Analytics Advantage an indispensable resource for students, social media administrators, marketers, and data analysts alike in the rapidly evolving field of social media analytics.

Érdekelheti

Stop Trying to Fix Yourself

Eddie Snipes
2 515 Ft

Africa Dream Theatre

Bart Wolffe
9 298 Ft

The New French Kitchen

Leverd
7 348 Ft

Sanshiro

Jay Rubin
6 115 Ft

Run Wild: Sa Ye (Novel) Vol. 3

Ding Yue Rong
5 416 Ft

Rules and Laws in Sociology

Robert Brown
15 256 Ft

Visual Counterculture in Japan

Bohr
16 489 Ft

Stalked in West Texas

2 645 Ft

Surely it can't be True

Richard Price
7 962 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Cumhuriyet Dönemi Din Dersi Ögretim Programlari

Mahmut Zengin
8 971 Ft

Fizjologia człowieka Podstawy

Hanna Krauss
14 911 Ft

Różaniec z Matką Bożą Częstochowską

Magdalena Kędzierska-Zaporowska
1 192 Ft