Könyv Durable Use of Consumer Products Michel Kostecki

Durable Use of Consumer Products

New Options for Business and Consumption

Szerző: Michel Kostecki
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
39 345 Ft
The optimal use of products is a growing concern of consumers worldwide and businesses have to respo...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
146
EAN
9781441950352
ISBN
1441950354
Enbook ID
01423409
Súly
273
Méretek
160 x 240 x 10

Teljes leírás

The optimal use of products is a growing concern of consumers worldwide and businesses have to respond to these trends. The Durable Use of Consumer Products is the first book-length study of the marketing aspects of product durability and the optimal use of consumer durables. It is aimed at managers, academics, government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. Do our products last long enough? Is mass consumption biased towards sub-optimal and unsustainable consumption patterns? What should be done to improve the use of consumer durables? What can be learned from innovative firms in this increasingly important area of sustainable consumption? This volume offers both analytical insights and hands-on advice on how to move towards the goal of the optimal use of consumer products.

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