The Effects of Premium Private Label Brands on Retailers' Store Image

Name: The Effects of Premium Private Label Brands on Retailers' Store Image
Brand: LAP Lambert Academic Publishing
SKU: 9783659908248
Price: 10052 HUF
Availability: InStock

Szerző: Mandy Yu Man Tam

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

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In an increasingly complex world, where consumers and business are presented with a wide range of pr...

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Szerző

Mandy Yu Man Tam

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

EAN

9783659908248

Enbook ID

13515324

Kiadó

LAP Lambert Academic Publishing

Súly

128

Méretek

150 x 220 x 4

Teljes leírás

In an increasingly complex world, where consumers and business are presented with a wide range of product choices, a strong brand is invaluable. It does not only alleviate consumer's decision making, but help companies to different themselves from the overcrowded market. In the FMCG industry alone, around 20 thousands brands are launched on a yearly basis. Brands are of central importance for businesses, as they create a distinct product identity, which ultimately determines the 'real' value of a product; that is the value consumers ascribe to the brand. Hence, brands demonstrate the means of communication to consumers. Next to traditional manufacturers' brands, retailers' are increasingly introducing private label brands (PLBs) across various product categories. Owing to the popularity of PLBs in the recent years, retailers have adopted a multi-tiered portfolio. A recent phenomenon is the emergence of premium PLBs that aspire to high quality and therewith serve to convey an exquisite character in consumers' minds. But do consumers' perceptions towards premium PLBs influence their attitude towards the retailer? If so, what do consumers look at when defining the value of a brand?

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The Effects of Premium Private Label Brands on Retailers' Store Image

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