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Könyv Language of Museum Communication Cecilia Lazzeretti

Language of Museum Communication

A Diachronic Perspective

Szerző: Cecilia Lazzeretti
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Palgrave Macmillan
Elérhetőség: 50 % esély
Keressük az egész világon
26 147 Ft
This volume explores the evolution of the language of museum communication from 1950 to the present...

Információk a könyvről

Szerző
Cecilia Lazzeretti
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
270
EAN
9781349720408
Enbook ID
21077068
Kiadó
Palgrave Macmillan
Méretek
148 x 210

Teljes leírás

This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

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