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Marketing Strategy of Innocent Drinks

Name: Marketing Strategy of Innocent Drinks
Brand: Grin Publishing
SKU: 9783668466241
Price: 6296 HUF
Availability: InStock

Szerző: Lioba Frings

Nyelv:

Kötés: Puha kötésű

Kiadó: Grin Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

6 296 Ft

Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM...

Információk a könyvről

Szerző

Lioba Frings

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2017

oldal

EAN

9783668466241

ISBN

3668466246

Enbook ID

16560981

Kiadó

Grin Publishing

Súly

Méretek

253 x 177 x 4

Teljes leírás

Essay from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market's leading smoothie brand in the United Kingdom may also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company's vans, their rule book and the brand message.