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Könyv Regional Multinationals Alan M. Rugman

Regional Multinationals

MNEs and 'Global' Strategic Management

Szerző: Alan M. Rugman
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Cambridge University Press
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
32 202 Ft
Although many firms label themselves 'global', very few can back this up with truly global sales and...

Információk a könyvről

Szerző
Alan M. Rugman
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2005
oldal
290
EAN
9780521842655
ISBN
0521842654
Enbook ID
02046532
Kiadó
Cambridge University Press
Súly
721
Méretek
170 x 244 x 17

Teljes leírás

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

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