Könyv The relevance of Web 2.0 Laura Johanna Gitschthaler

The relevance of Web 2.0

Possible applications in the innovation process of SMEs. DE

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
18 837 Ft
Over the past two decades, the internet has evolved from a pure information platform to an interacti...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2025
oldal
112
EAN
9786209268441
Enbook ID
50010496
Súly
159
Méretek
150 x 220

Teljes leírás

Over the past two decades, the internet has evolved from a pure information platform to an interactive and collaborative participatory platform, Web 2.0. Numerous Web 2.0 applications such as blogs, online communities and instant messaging support interaction between users and generate so-called 'user-generated content'. In order to leverage the advantages and potential of Web 2.0 applications, more and more companies are integrating these tools into their everyday business processes. The aim of this thesis is to determine the relevance of these Web 2.0 applications for customer integration in the innovation process of Austrian small and medium-sized enterprises and to identify the associated opportunities and challenges. To answer the underlying research question, theoretical content from the literature review is linked to the experiences of experts in the field. Consequently, the research design is based on expert interviews with Austrian small and medium-sized enterprises, which were documented, categorised and evaluated using content analysis.

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