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Könyv Time for a Model Change Graeme P. MaxtonJohn Wormald

Time for a Model Change

Re-engineering the Global Automotive Industry

Szerző: Graeme P. MaxtonJohn Wormald
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Cambridge University Press
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
22 783 Ft
The automotive industry ranks among the most significant business phenomena of the 20th century and...

Információk a könyvről

Szerző
Graeme P. MaxtonJohn Wormald
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2004
oldal
294
EAN
9780521837156
ISBN
0521837154
Enbook ID
02046181
Kiadó
Cambridge University Press
Súly
762
Méretek
190 x 255 x 23

Teljes leírás

The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow.

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