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Könyv Tourism Behaviour R. March

Tourism Behaviour

Travellers' Decisions and Actions

Szerző: R. March, Arch G. Woodside
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: CABI Publishing
Elérhetőség: 50 % esély
Keressük az egész világon
65 746 Ft
How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance...

Információk a könyvről

Szerző
R. March, Arch G. Woodside
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2005
oldal
228
EAN
9780851990217
ISBN
0851990215
Enbook ID
04738605
Kiadó
CABI Publishing
Súly
776
Méretek
172 x 244 x 21

Teljes leírás

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

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