Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Travel Writing for Tourism and City Branding Charlie Mansfield

Travel Writing for Tourism and City Branding

Urban Place-Writing Methodologies

Szerző: Charlie Mansfield, Jasna Potocnik Topler
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Taylor & Francis Ltd
Elérhetőség: 50 % esély
Keressük az egész világon
75 297 Ft
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides touris...

Információk a könyvről

Szerző
Charlie Mansfield, Jasna Potocnik Topler
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2022
oldal
168
EAN
9781032014722
Enbook ID
41546741
Kiadó
Taylor & Francis Ltd
Súly
490
Méretek
156 x 234

Teljes leírás

Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers.

On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects.

This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

Érdekelheti

HP Way

David Packard
8 566 Ft

First Negro League Champion

Frederick C. Bush
4 717 Ft

Ella and Star

Michelle Wanasundera
5 883 Ft

Komi Can't Communicate, Vol. 25

V25
3 261 Ft

Seeing the Forest for the Trees

Gordon Bonan
42 237 Ft

Undead in the West

Cynthia J. Miller
35 729 Ft

Achieve What You Want in Life

Michael Dillon
6 641 Ft

5-Minute Bible Study for Women

Emily Biggers
2 416 Ft

Interactive Installation Art & Design

Wang Chen
14 376 Ft

Polymer Chemistry

Jean Annerie Hernandez
55 928 Ft

The Betrayal

R L Stine
2 985 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Dialogkultur

Claudia Christin Hubert
27 686 Ft

Éveil du troisi?me oeil

Joseph Sorensen
5 911 Ft

Zázračný džbán

2 912 Ft

THE DISCUSSIONS

ZHEN
6 334 Ft

Moje prvné slová

3 844 Ft

Break the Ice

Piper Rayne
5 507 Ft

The Silent Force

Priya Desai
9 163 Ft

Exploitation de l'apprentissage profond pour la reconnaissance des émotions vocales

Bhanusree Yalamanchili
15 102 Ft