Trust and Power

Name: Trust and Power
Brand: Cambridge University Press
SKU: 9780521868785
Price: 30611 HUF
Availability: InStock

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Szerző: Sally H. Clarke

Nyelv:

Kötés: Kemény kötésű

Kiadó: Cambridge University Press

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

30 611 Ft

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty...

Információk a könyvről

Szerző

Sally H. Clarke

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2007

oldal

316

EAN

9780521868785

ISBN

0521868785

Enbook ID

02048151

Kiadó

Cambridge University Press

Súly

560

Méretek

152 x 229 x 22

Teljes leírás

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars.

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Trust and Power

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták