Trust in Strategic Alliances

Name: Trust in Strategic Alliances
Brand: VDM Verlag
SKU: 9783639156577
Price: 17612 HUF
Availability: InStock

Antecedents and Consequences

Szerző: Jane Menzies

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

17 612 Ft

The research in this book aimed to understand the§effect of trust on the performance of strategic§al...

Információk a könyvről

Szerző

Jane Menzies

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

EAN

9783639156577

ISBN

3639156579

Enbook ID

06824141

Kiadó

VDM Verlag

Súly

122

Méretek

152 x 229 x 5

Teljes leírás

The research in this book aimed to understand the§effect of trust on the performance of strategic§alliances. In particular, antecedents and§consequences of trust were investigated. Past§research shows that failure rates of strategic§alliances are high, and one reason for failure can §be a lack of trust between partners. The study §investigated how to develop trust within a strategic §alliance, and focused on the importance of networks, §type of alliance, organisational similarity, and §other activities such as communication and §information exchange, fairness preservation and §inter-firm adaptation. The relationship between §trust and performance was also examined in this §book. The study examined all of these issues by §interviewing strategic alliance managers, and found§that trust was important in developing and managing §a strategic alliance. This research is useful for §managers considering establishing a strategic §alliance, and for academics who are interested in §the research area of trust in strategic alliances.

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Trust in Strategic Alliances

Antecedents and Consequences

Információk a könyvről

Teljes leírás

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