TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Szerző: Andrea Bauer

Nyelv:

Kötés: Kemény kötésű

Kiadó: tredition

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

6 790 Ft

In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Információk a könyvről

Szerző

Andrea Bauer

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2017

oldal

184

EAN

9783743934061

ISBN

374393406X

Enbook ID

16831428

Kiadó

tredition

Súly

285

Méretek

128 x 196 x 14

Teljes leírás

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

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