Könyv TRUSTING MOBILE PAYMENT Andrea Bauer

TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Szerző: Andrea Bauer
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: tredition
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
6 790 Ft
In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2017
oldal
184
EAN
9783743934061
ISBN
374393406X
Enbook ID
16831428
Kiadó
Súly
285
Méretek
128 x 196 x 14

Teljes leírás

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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