Könyv TRUSTING MOBILE PAYMENT Andrea Bauer

TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Szerző: Andrea Bauer
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: tredition
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
3 721 Ft
In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
184
EAN
9783743934238
ISBN
374393423X
Enbook ID
16831429
Kiadó
Súly
201
Méretek
120 x 190 x 11

Teljes leírás

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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