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Uncertainty and Enterprise

Name: Uncertainty and Enterprise
Brand: Oxford University Press Inc
SKU: 9780197688359
Price: 10935 HUF
Availability: InStock

Venturing Beyond the Known

Szerző: Bhide, Amar (Professor of Health Policy, Professor of Health Policy, Columbia University's Mailman School of Public Health)

Nyelv:

Kötés: Kemény kötésű

Kiadó: Oxford University Press Inc

Elérhetőség: Beszállítói készleten

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Uncertainty--doubt about what is or could be--fuels our ambitions and fears. Tantalizing possibiliti...

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Szerző

Bhide, Amar (Professor of Health Policy, Professor of Health Policy, Columbia University's Mailman School of Public Health)

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2025

oldal

408

EAN

9780197688359

Enbook ID

46521860

Kiadó

Oxford University Press Inc

Súly

706

Méretek

156 x 235

Teljes leírás

Uncertainty--doubt about what is or could be--fuels our ambitions and fears. Tantalizing possibilities spur us to innovate and explore. Yet, we also strive to reduce uncertainty. Mountain climbers and deep-sea divers plan carefully. Rules, routines, and research in business, the law, and medicine are designed to increase predictability and forestall unpleasant surprises. Mainstream economics, however, hides from uncertainty, banishing it to the mystical world of unknown unknowns or reducing it to mechanistic calculation. Its textbooks ignore everyday problems that lack demonstrably correct solutions. But resolute responses to such problems require confidence. Where does confidence come from, especially when we go beyond the known? How do we justify our fallible judgments to ourselves and others?Drawing on more than thirty years of teaching and research, Amar Bhidé offers compelling answers. Inspired by--while modernizing--the forgotten ideas of the economist Frank Knight and other great twentieth-century thinkers, Bhidé challenges both hyper-rational economic orthodoxy and claims of pervasive behavioral biases. He shows that while big bets require more justification, the facts alone don''t persuade skeptics. Instead, narratives that combine reason, contextual evidence, and creative interpretations align our imaginations. Bhidé''s framework and rich examples explain neglected and surprising features of entrepreneurship. He shows how startups and giant corporations coexist; how seemingly bureaucratic procedures encourage the giants to undertake complex high-stakes initiatives; and, how vividly described possibilities help make the imagined real. Cutting through esoteric theories--but avoiding glib prescriptions--Uncertainty and Enterprise examines the foundations of bold yet reasonable action.

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Uncertainty and Enterprise

Venturing Beyond the Known

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