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Könyv Understanding Audiences, Customers, and Users via Analytics Kholoud K. Aldous

Understanding Audiences, Customers, and Users via Analytics

Szerző: Kholoud K. Aldous, Soon-Gyo Jung, Hind Almerekhi, Joni Salminen
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer Nature Switzerland
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
15 173 Ft
This book presents the foundations of using analytics from the laboratory, social media platforms, a...

Információk a könyvről

Szerző
Kholoud K. Aldous, Soon-Gyo Jung, Hind Almerekhi, Joni Salminen
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
172
EAN
9783031419355
ISBN
3031419359
Enbook ID
46549710
Kiadó
Springer Nature Switzerland
Súly
300
Méretek
168 x 240 x 10

Teljes leírás

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

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