Könyv Understanding Competitive Advantage F. Nilsson

Understanding Competitive Advantage

The Importance of Strategic Congruence and Integrated Control

Szerző: F. Nilsson, B. Rapp
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
28 837 Ft
This book is about competitive advantage and how it is created at the company level. It is based on...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2004
oldal
231
EAN
9783540408727
ISBN
354040872X
Enbook ID
02264989
Súly
1160
Méretek
155 x 235 x 19

Teljes leírás

This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §

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