Könyv Understanding Competitive Advantage Fredrik Nilsson

Understanding Competitive Advantage

The Importance of Strategic Congruence and Integrated Control

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
20 378 Ft
This book is about competitive advantage and how it is created at the company level. It is based on...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
231
EAN
9783642074134
ISBN
3642074138
Enbook ID
02265129
Súly
370
Méretek
158 x 235 x 15

Teljes leírás

This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §

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