Könyv Understanding Consumer Financial Behavior W. Fred van Raaij

Understanding Consumer Financial Behavior

Money Management in an Age of Financial Illiteracy

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
22 613 Ft
Government policies, marketing campaigns of banks, insurance companies, and other financial institut...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2016
oldal
285
EAN
9781349713431
Enbook ID
21077015
Súly
389
Méretek
148 x 210 x 217

Teljes leírás

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

Érdekelheti

In the Ring

Lily Tinsley
10 906 Ft

GLOVES OFF

ARCHER STEPHANIE
5 347 Ft
8 352 Ft

Sushi Cookbook

The Cookbook's Lab
6 427 Ft

Hitman's Bodyguard

Patrick Hughes
2 567 Ft
10 415 Ft
11 087 Ft

Mbiramatako

Kant Mbiramatako
5 896 Ft

George

Peter Golenbock
5 068 Ft
14 991 Ft

Brunel in London

John Christopher
6 188 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták