Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Understanding User-Web Interactions via Web Analytics Jansen

Understanding User-Web Interactions via Web Analytics

Szerző: Jansen, Bernard J.
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
9 520 Ft
This lecture presents an overview of the Web analytics process, with a focus on providing insight an...

Információk a könyvről

Szerző
Jansen, Bernard J.
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2009
oldal
101
EAN
9783031011368
ISBN
3031011368
Enbook ID
39298478
Kiadó
Springer International Publishing AG
Súly
236
Méretek
191 x 235 x 7

Teljes leírás

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions.Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Érdekelheti

It Is What It Is

Karan Sivalingam
10 148 Ft

Your Guide to Life on Earth

Gill Arbuthnott
4 681 Ft

Interactive Play Guide

Craig Ogilvie
10 732 Ft

Lipid Signaling Protocols

Mark Waugh
37 775 Ft

Six Sigma Software Development

Christine B. Tayntor
90 510 Ft

Quinceanera Guest Book

Newton Amy Newton
7 532 Ft

Beginning Teaching with Digital Technology

Joanne Blannin
32 110 Ft

Karaism: An Introduction to the Oldest Surviving Alternative Judaism

Daniel J. Lasker
23 201 Ft

Maurice de Saxe's 1745 Campaign in Belgium

George Nafziger
9 466 Ft

Old Man, His Dog & Their Longest Journey

Iain Maitland
3 972 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Carnaval de la Haye, 20e Dialogue

Le Noble-E
5 067 Ft

1 Tag in Rom

Martina Dannheimer
3 443 Ft

120 ricette per donne in menopausa...dai facili dolciumi

Sabry Caps
4 753 Ft