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Könyv Undressing the Ad Katherine Toland Frith

Undressing the Ad

Szerző: Katherine Toland Frith
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Peter Lang Publishing Inc
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
13 174 Ft
Undressing the Ad aims to empower readers to become media literate through the work of deconstructin...

Információk a könyvről

Szerző
Katherine Toland Frith
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2006
oldal
250
EAN
9780820437552
ISBN
0820437557
Enbook ID
09373349
Kiadó
Peter Lang Publishing Inc
Súly
384
Méretek
227 x 152 x 18

Teljes leírás

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

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