Több mint 4 millió cím angol és más nyelveken! Fedezd fel új történetedet még ma!

Urban Innovation Networks

Name: Urban Innovation Networks
Brand: Springer International Publishing AG
SKU: 9783319370743
Price: 18092 HUF
Availability: InStock

Understanding the City as a Strategic Resource

Szerző: Alexander Gutzmer

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

18 092 Ft

This book offers fresh insights into how companies can engage with, and make use of, the modern metr...

Információk a könyvről

Szerző

Alexander Gutzmer

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

123

EAN

9783319370743

ISBN

331937074X

Enbook ID

18051419

Kiadó

Springer International Publishing AG

Súly

2175

Méretek

155 x 235 x 8

Teljes leírás

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.