Use of English in Institutional and Business Settings

Name: Use of English in Institutional and Business Settings
Brand: Verlag Peter Lang
SKU: 9783039108893
Price: 45724 HUF
Availability: InStock

An Intercultural Perspective

Szerző: Giuliana Garzone, Cornelia Ilie

Nyelv:

Kötés: Puha kötésű

Kiadó: Verlag Peter Lang

Elérhetőség: Beszállítói készleten

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This book explores the intercultural problems related to the widespread use of English in written an...

Információk a könyvről

Szerző

Giuliana Garzone, Cornelia Ilie

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2007

oldal

372

EAN

9783039108893

ISBN

9783039108893

Enbook ID

10029251

Kiadó

Verlag Peter Lang

Súly

524

Méretek

225 x 151 x 22

Teljes leírás

This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.

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Use of English in Institutional and Business Settings

An Intercultural Perspective

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták