Könyv User Engagement Research and Practice Heather O'Brien

User Engagement Research and Practice

Szerző: Heather O'Brien
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
15 089 Ft
This book presents a holistic overview of user engagement, which has become an increasingly importan...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2025
oldal
130
EAN
9783031809156
Enbook ID
46874809
Súly
322
Méretek
168 x 240

Teljes leírás

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science. The author begins with a definition of user engagement and an explanation of the theoretical background of the topic. The book then covers methodological approaches and examines some of the broader factors that influence user engagement. The author explains methods for measuring user engagement and evaluates the efficacy of each one. The book includes examples from recent research studies throughout, describing user engagement in different settings with a variety of digital information systems.

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