Using Influencer Marketing as a Digital Business Strategy

Name: Using Influencer Marketing as a Digital Business Strategy
Brand: IGI GLOBAL
SKU: 9798369305522
Price: 92976 HUF
Availability: InStock

Szerző: Sara Teixeira, Zaila Oliveira

Nyelv:

Kötés: Puha kötésű

Kiadó: IGI GLOBAL

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

92 976 Ft

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of th...

Információk a könyvről

Szerző

Sara Teixeira, Zaila Oliveira

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2024

oldal

396

EAN

9798369305522

Enbook ID

44640043

Kiadó

IGI GLOBAL

Súly

912

Méretek

216 x 279 x 21

Teljes leírás

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Using Influencer Marketing as a Digital Business Strategy

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták