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Könyv Value First, Then Price Andreas Hinterhuber

Value First, Then Price

Building Value-Based Pricing Strategies

Szerző: Andreas Hinterhuber, Todd C. Snelgrove
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Taylor & Francis Ltd
Elérhetőség: 50 % esély
Keressük az egész világon
96 707 Ft
Value-based pricing – pricing a product or service according to its value to the customer rather tha...

Információk a könyvről

Szerző
Andreas Hinterhuber, Todd C. Snelgrove
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2021
oldal
272
EAN
9781032012193
ISBN
1032012196
Enbook ID
37074918
Kiadó
Taylor & Francis Ltd
Súly
670
Méretek
252 x 178 x 25

Teljes leírás

Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles.

With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.

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