Könyv Value-Oriented Media Management Klaus-Dieter Altmeppen

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
49 934 Ft
In the light of a rapidly changing media industry with new technologies, actors and advertising mode...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
240
EAN
9783319845449
Enbook ID
20093709
Súly
454
Méretek
155 x 235 x 14

Teljes leírás

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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