Könyv Video Games Hari Bhagirath

Video Games

A platform for brand promotion and maximizing brand visibility

Szerző: Hari Bhagirath
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
13 923 Ft
Video Games have evolved into a platform for human interaction. The ability to integrate with the in...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
84
EAN
9783659467431
Enbook ID
06887510
Súly
143
Méretek
150 x 220 x 5

Teljes leírás

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

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