Visions of Modernity

American Business and the Modernization of Germany

Szerző: Mary Nolan

Nyelv:

Kötés: Kemény kötésű

Kiadó: Oxford University Press Inc

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

67 502 Ft

In much the same way that Japan has become the focus of contemporary American discussion about indus...

Információk a könyvről

Szerző

Mary Nolan

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

1994

oldal

336

EAN

9780195070217

ISBN

0195070216

Enbook ID

04512872

Kiadó

Oxford University Press Inc

Súly

608

Méretek

161 x 243 x 27

Teljes leírás

In much the same way that Japan has become the focus of contemporary American discussion about industrial restructuring, Germans in the 1920s debated economic reform in terms of Americanism and Fordism, seeing in the United States an intriguing vision for a revitalized economy and a new social order. During the 1920s, Germans were fascinated by American economic success and its quintessential symbols, Henry Ford and his automobile factories. Mary Nolan's book explores the contradictory ways in which trade unionists and industrialists, engineers and politicians, educators and social workers explained American economic success, envisioned a more efficient or "rationalized" economic system for Germany, and anguished over the social and cultural costs of adopting the American version of modernity. These debates about Americanism and Fordism deeply shaped German perceptions of what was economically and socially possible and desirable in terms of technology and work, family and gender relations, consumption and culture. Nolan examines efforts to transform production and consumption, factories and homes, and argues that economic Americanism was implemented ambivalently and incompletely, producing, in the end, neither prosperity nor political stability. Vision of Modernity will appeal not only to scholars of German History and those interested in European social and working-class history, but also to industrial sociologists and business scholars.

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Visions of Modernity

American Business and the Modernization of Germany

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