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Könyv Visual Marketing Michel Wedel

Visual Marketing

Szerző: Michel Wedel, Rik Pieters
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Taylor & Francis Inc
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
76 731 Ft
Aims to further research and theory development in visual marketing. This book includes chapters tha...

Információk a könyvről

Szerző
Michel Wedel, Rik Pieters
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2007
oldal
320
EAN
9780805862928
ISBN
9780805862928
Enbook ID
06595556
Kiadó
Taylor & Francis Inc
Súly
750
Méretek
162 x 229 x 23

Teljes leírás

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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