Visual Marketing

Name: Visual Marketing
Brand: Taylor & Francis Inc
SKU: 9780805862928
Price: 94573 HUF
Availability: InStock

Szerző: Michel Wedel, Rik Pieters

Nyelv:

Kötés: Kemény kötésű

Kiadó: Taylor & Francis Inc

Elérhetőség: Beszállítói készleten

Küldés 9-13 napon belül

94 573 Ft

Aims to further research and theory development in visual marketing. This book includes chapters tha...

Információk a könyvről

Szerző

Michel Wedel, Rik Pieters

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2007

oldal

320

EAN

9780805862928

ISBN

9780805862928

Enbook ID

06595556

Kiadó

Taylor & Francis Inc

Súly

750

Méretek

162 x 229 x 23

Teljes leírás

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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Termékek

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Termékek

Termékek

Visual Marketing

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