Wallet Allocation Rule - Winning the Battle for Share

Name: Wallet Allocation Rule - Winning the Battle for Share
Brand: John Wiley & Sons Inc
SKU: 9781119037316
Price: 5979 HUF
Availability: InStock

Szerző: Alexander J. Buoye

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

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Customer Loyalty Isn't Enough--Grow Your Share of Wallet§§The Wallet Allocation Rule is a revolution...

Információk a könyvről

Szerző

Alexander J. Buoye

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

240

EAN

9781119037316

ISBN

9781119037316

Enbook ID

08041653

Kiadó

John Wiley & Sons Inc

Súly

434

Méretek

163 x 239 x 24

Teljes leírás

Customer Loyalty Isn't Enough--Grow Your Share of Wallet§§The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.§§Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.§§With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands.§Learn why improving satisfaction (or NPS) does not improve share.§Apply the Wallet Allocation Rule to discover what really drives customer spending.§Uncover new metrics that really matter to achieve growth.§§By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

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Wallet Allocation Rule - Winning the Battle for Share

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