Watch This, Listen Up, Click Here

Name: Watch This, Listen Up, Click Here
Brand: John Wiley & Sons Inc
SKU: 9780470056431
Price: 8901 HUF
Availability: InStock

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Szerző: David Verklin, Bernice Kanner

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

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A media and advertising CEO explains how his world shapes ours The TV program coming into our living...

Információk a könyvről

Szerző

David Verklin, Bernice Kanner

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2007

oldal

240

EAN

9780470056431

ISBN

0470056436

Enbook ID

04879241

Kiadó

John Wiley & Sons Inc

Súly

502

Méretek

162 x 240 x 19

Teljes leírás

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

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Watch This, Listen Up, Click Here

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták