Könyv Web 2.0 Based New Product Development for Consumer Goods Onur A. Vural

Web 2.0 Based New Product Development for Consumer Goods

A new approach to Open Innovation and Community Based Innovation

Szerző: Onur A. Vural
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
20 655 Ft
In the 21st century internet is getting as the main communication tool. After the introduction of We...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
136
EAN
9783639282399
ISBN
3639282396
Enbook ID
06835415
Kiadó
Súly
209
Méretek
152 x 229 x 8

Teljes leírás

In the 21st century internet is getting as the main communication tool. After the introduction of Web 2.0 content of the internet became more dynamic and it is now created not only by companies but also by users. This opened a new platform where users can share their comments and moments from daily life supported with visual media. Furthermore internet also offers to exchange innovative ideas of users who are not satisfied with the existing products in the market. Collecting these innovative ideas and transforming them into the modified products will lead to greater market success. Moreover gathering customers/users with innovative ideas into a web 2.0 platform as a virtual community and integrating them into the new product development process will minimize the gap between the customer demands and product features in developing new products.

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