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Könyv When Digital Becomes Human Steven Van Belleghem

When Digital Becomes Human

The Transformation of Customer Relationships

Szerző: Steven Van Belleghem
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Kogan Page Ltd
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
45 989 Ft
WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category...

Információk a könyvről

Szerző
Steven Van Belleghem
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
208
EAN
9780749479152
ISBN
9780749479152
Enbook ID
10916136
Kiadó
Kogan Page Ltd
Súly
467
Méretek
164 x 242 x 18

Teljes leírás

WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

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