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Könyv When Luxury Meets Art Olga Louisa Kastner

When Luxury Meets Art

Forms of Collaboration between Luxury Brands and the Arts

Szerző: Olga Louisa Kastner
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
19 736 Ft
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do...

Információk a könyvről

Szerző
Olga Louisa Kastner
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
127
EAN
9783658045753
ISBN
3658045752
Enbook ID
02302565
Kiadó
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Súly
1906
Méretek
148 x 210 x 11

Teljes leírás

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

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