Winning At Innovation

The A-to-F Model

Szerző: Fernando Trias de Bes, Philip Kotler

Nyelv:

Kötés: Puha kötésű

Kiadó: Palgrave Macmillan

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

12 172 Ft

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologie...

Információk a könyvről

Szerző

Fernando Trias de Bes, Philip Kotler

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

272

EAN

9781137479174

ISBN

1137479175

Enbook ID

05349124

Kiadó

Palgrave Macmillan

Súly

452

Méretek

233 x 157 x 14

Teljes leírás

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fast paced market will not succeed. Winning at Innovation presents a ground breaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trias de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trias de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.

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Winning At Innovation

The A-to-F Model

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