Winning Minds

Name: Winning Minds
Brand: Palgrave Macmillan
SKU: 9781137465924
Price: 13227 HUF
Availability: InStock

Secrets from the Language of Leadership

Szerző: Simon Lancaster

Nyelv:

Kötés: Puha kötésű

Kiadó: Palgrave Macmillan

Elérhetőség: Beszállítói készleten

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Shhh...Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal a...

Információk a könyvről

Szerző

Simon Lancaster

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

226

EAN

9781137465924

ISBN

1137465921

Enbook ID

09238030

Kiadó

Palgrave Macmillan

Súly

372

Méretek

215 x 140 x 15

Teljes leírás

Shhh...Did you know that there is a secret Language of Leadership: a timeless set of verbal, vocal and physical cues that still determines who rises to the top of politics and business today? For thousands of years, rhetoricians have tried to crack this code. It is only now, with new advances in neuroscience, that we can say for sure what works. Winning Minds is the definitive guide to the Language of Leadership. Top speechwriter, Simon Lancaster, shows how great leaders gain power by winning over people's instinctive, emotional and logical minds. With dozens of subtle but powerful practical techniques, the author shows how you can lead with language. * People are more likely to buy a product if it has three benefits, rather than four - so 'cheaper, better, faster' is better than 'cheaper, better, faster, greener'; * People are more likely to invest in a share if the metaphor of personification is used - so 'shares leapt' is better than 'shares bounced'; * People are more like to believe something is true if it rhymes - so 'we've got to seal the deal' is better than 'we've got to sign the contract'. Winning Minds will change the way you think about communication forever.

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Winning Minds

Secrets from the Language of Leadership

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