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Könyv World Class Communication - How Great CEOs Win with the Public, Shareholders, Employees and the Media Virgil Scudder

World Class Communication - How Great CEOs Win with the Public, Shareholders, Employees and the Media

Szerző: Virgil Scudder
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
14 634 Ft
Proven advice for communicating effectively before the media, customers, employees, and investor rel...

Információk a könyvről

Szerző
Virgil Scudder
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
240
EAN
9781118230053
ISBN
1118230051
Enbook ID
01212196
Kiadó
John Wiley & Sons Inc
Súly
444
Méretek
235 x 163 x 23

Teljes leírás

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into asweat. Reveals the keys to successful shareholder communication Tips for winning in the media-every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience-from shareholder meetings to corporate communications to handlingcrises.

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