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Writing on the Wall

Name: Writing on the Wall
Brand: John Wiley and Sons Ltd
SKU: 9781841120430
Price: 7746 HUF
Availability: InStock

The Campaign for Commonsense Business

Szerző: Geoff Burch

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley and Sons Ltd

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

7 746 Ft

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, th...

Információk a könyvről

Szerző

Geoff Burch

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2002

oldal

212

EAN

9781841120430

ISBN

184112043X

Enbook ID

05094544

Kiadó

John Wiley and Sons Ltd

Súly

342

Méretek

229 x 154 x 15

Teljes leírás

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.