You Are the Brand

Name: You Are the Brand
Brand: Rutgers University Press
SKU: 9780813550428
Price: 10121 HUF
Availability: InStock

Szerző: Steve Adubato

Nyelv:

Kötés: Kemény kötésű

Kiadó: Rutgers University Press

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

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Steve Adubato's entire professional life has been about branding--learning it, living it, making mis...

Információk a könyvről

Szerző

Steve Adubato

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2011

oldal

256

EAN

9780813550428

ISBN

9780813550428

Enbook ID

06405773

Kiadó

Rutgers University Press

Súly

439

Méretek

150 x 221 x 22

Teljes leírás

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.

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You Are the Brand

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